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You’ll find a mixture of people criticizing MLMs and praising them. How do you know what the truth is? Network marketing isn’t for everyone, but it’s for some people, and it’s a reputable business to start or incorporate into your existing business. It’s all about choosing the right MLM and knowing what to expect and what not to expect.

What They Are Not

Some people market MLMs as get-rich-quick schemes, but they aren’t. As a rule of thumb, you should avoid those who advertise it as quick, easy money with no hard work. Networking marketing isn’t guaranteed success, either. It is a business, and all businesses have the possibility of failing. There is no such thing as a business plan, business model or type of business that has a 100 percent success rate. In fact, many businesses in general, from restaurants to hair salons, struggle or fail within the first five years, according to Lending Tree. Network marketing is no different. Many people don’t succeed. That’s not to discourage you but to help you understand the truth before investing time, money and energy into this venture. If you’re passionate about network marketing and able to stay dedicated, you can succeed.

What They Offer

Having a successful network marketing business gives you freedom over your time and residual income. You get to earn money doing something you love. According to Tranont, your success is entirely dependent on your own efforts, independent of your past personal or work history. There is a sense of power in knowing this. You don’t have to ask your boss for a raise. You grind until you reach your next income goal. The more traffic you can generate to your website, the more sales and referrals you make. Personal accountability is a necessary skill in network marketing that will help you in all areas of your life, such as keeping your word to friends and family, which then improves the quality of those relationships.

Choose the Right MLM Business

Although network marketing isn’t a scam, there are some businesses out there that might be. According to Todd Falcone, you must do your research to choose the right MLM business. Aside from choosing a niche that you’re interested in, you should look at customer complaints and investigate whether or not the company is a good choice for you. Also carefully choose the person you sign up under. Some network marketers don’t give proper guidance and support to their referrals.

To succeed in network marketing, you need to be consistent, disciplined and with a reputable company. You’ll have a lot to learn in order to run a successful MLM business. Be prepared to put in a lot of work in the beginning, not only in building the business but also when it comes to personal development. It may take a full year or two of consistently hammering away to find success, but when you achieve that time freedom, the hard work will be worth it.

Here’s another article we think you’ll like: How to Feel Less Alone While Starting a Business

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